A2 Media Studies

Advanced Portfolio

TV adverts- textual analysis/ research

I have created a 10 questions survey in which people answered. The questions were on our advert idea and adverts in general. Here are the results.

TV adverts- textual analysis/ research

A2 Media Studies

Advanced Portfolio

TV adverts- textual analysis/ research

Advert 1: Every Woman You Are- Marks and Spencer
The features this advert contains is music and sound, throughout the whole advert a song is been played, there isn't any speech in the advert.The target audience for the advert is women, you know this because it only shows women throughout the advert and doesn't show and males, what it does make clear is it is target it at all ages of women, mainly from 18-ededly you know this because you see different ages featuring in the advert. Also it contains the slogan ' Every Woman You Are'. The image constructed for the product is something that makes you look good and more stylish and attractive. The use of mise-en-scène shows the women in various clothing and them looking happy and good about themselves so therefore you know the product has a good effect on you making you look better. Also use of long shots and close up show how cheerful each women looks.The social groups represented are women, they are represented as stylish and joyful, you know this because they are smiling in the adverts and are dancing which shows they are blissful and confident. The style of the advert is formal and joyful because there is music and dancing, this is because it makes the viewer think if you use this product then you will become all formal and elegant.

Advert 2: Gillette Fusion ProGlide

The features of the advert is real time because it going forward in time and also there is speech with a voice over and actors talking in the advert. The target audience is for the advert is men, this is because it's a shaving product and men usually use the shavers to shave, it also shows men only in the advert. It shows males using the product this must indicate that it is for men. The image constructed for the product is something that makes you look good, and gives you a clean cut face. The use of mise-en-scence shows the man using the shaver and then feeling better after using the product this shows it had a good effect on him and it gives a better look. The social groups represented are men, they are represented as people who care for the way they look because they want the best shave possible and also they are represented as fun because they are having a laugh at the end of the advert by messing round. The style of the advert is formal and educational because it is teaching you how to have the best shave.

Advert 3: Galaxy advert

The features in the advert are speech as there is a voice over telling the story and isn't any more dialog. Also music and sound is another feature as that what sets the mood. The target audience for the advert may be seen as targeted towards women, though it may be target at anybody who likes chocolate, but as it shows women in the advert it is mainly targeted towards women. The imagery of the product makes you feel more relaxed because in the advert you can see the women relaxing with music and having the chocolate. The camera shows the women of a sofa reading a booking telling us she is relaxed with eating the chocolate. The social groups represented in the advert are women are represented as calm elegant and naughty. In the advert you find out that the women's friends have took the chocolate so this represents them as naughty because the voice over says 'who was it this time' women are also represented to be people who eat chocolate when the time is right. The tone of the advert is calm and can be seen as formal, this is because they want to make it come across as the product as something you have when you are relaxed. 

Advert 4: Right Guard

The features this advert contains is speech, there is a voice over telling you about the product and telling you the slogan. Also it does not play in real time because it reminds so then he can put everything right. The target audience for this advert is men and people who play sports, in the advert it is a male playing golf. It may be also targeted towards anyone who needs deodorant. The imagery used in the product is something that makes you more attractive. The product is supposed to make you not sweat and smell nice during the day, that's why it tells you to put it on in the morning. It also says it 'will never let you down'. The social groups represented in the advert are men, and they are represented as people who play sports. Also they may be represented as careless and people who forget things because he forgot to wear the 'right guard' in the morning. Also he's represented as confident, as he's putting his arms up and celebrating when he takes the shot. The tone of the advert may be seen as funny near the start or light hearted as when he lifts up his arms everyone drops to the floor because of the smell including a squirrel. It's a formal advert.