Close up/medium shot of player sitting down looking fed up
4
Close up of player looking up at something
5
Close up of deodorant can on bench
6
Close up of putting on the deodorant on left arm
Sound of the spray
7
Close up of putting on the deodorant on right arm
Sound of the spray
8
Medium shot with tilt movement, moving from feet to head
Music starts
9
Medium shot of doing kick ups
10
Medium shot of the ball been thrown
11
Close up of the bin, with the ball landing into the win
12
Close up of deodorant can with text to the side
Slogan said by voice over 'From nothing, to something'
Sponsorship Advert
Shot no.
Video
Dialogue/audio
1
Two shot of someone giving the ball to the other
person
2
Close up of arm and deodorant been applied to left
arm
Sound of the spray
3
Close up of arm and deodorant been applied to
right arm
Sound of the spray
4
Long shot of someone skilling someone out with
ball
5
Long shot of ball been kicked into goal
6
Close up of can on the floor with writing to the
side
Voice over saying the slogan 'From nothing, to
something'
Radio advert
Shot no.
Video
Audio/Music
*Dramatic music starts*
“don’t let lack of skill or ability get you down. With all new EMERGE
body spray, release your inner self and feel like a new man. Feel the rush
with EMERGE and go from nothing to something
Advert 1: Every Woman You Are- Marks and Spencer The features this advert contains is music and sound, throughout the
whole advert a song is been played, there isn't any speech in the advert.The target audience for the advert is women, you know this because it
only shows women throughout the advert and doesn't show and males, what it does
make clear is it is target it at all ages of women, mainly from 18-ededly you
know this because you see different ages featuring in the advert. Also it
contains the slogan ' Every Woman You Are'. The image constructed for the product is something that makes you look
good and more stylish and attractive. The use of mise-en-scène shows the women
in various clothing and them looking happy and good about themselves so
therefore you know the product has a good effect on you making you look better.
Also use of long shots and close up show how cheerful each women looks.The social groups represented are women, they are represented as stylish
and joyful, you know this because they are smiling in the adverts and are
dancing which shows they are blissful and confident. The style of the advert is formal
and joyful because there is music and dancing, this is because it makes the
viewer think if you use this product then you will become all formal and
elegant.
Advert 2: Gillette Fusion ProGlide
The features of the advert
is real time because it going forward in time and also there is speech with a
voice over and actors talking in the advert. The target audience is for the
advert is men, this is because it's a shaving product and men usually use the
shavers to shave, it also shows men only in the advert. It shows males using
the product this must indicate that it is for men. The image constructed for the product is something
that makes you look good, and gives you a clean cut face. The use of mise-en-scence
shows the man using the shaver and then feeling better after using the product
this shows it had a good effect on him and it gives a better look. The social
groups represented are men, they are represented as people who care for the way
they look because they want the best shave possible and also they are
represented as fun because they are having a laugh at the end of the advert by
messing round. The style of the advert is formal and educational because it is
teaching you how to have the best shave.
Advert 3: Galaxy advert
The features in the advert are
speech as there is a voice over telling the story and isn't any more dialog. Also
music and sound is another feature as that what sets the mood. The target
audience for the advert may be seen as targeted towards women, though it may be
target at anybody who likes chocolate, but as it shows women in the advert it
is mainly targeted towards women. The imagery of the product makes you feel
more relaxed because in the advert you can see the women relaxing with music
and having the chocolate. The camera shows the women of a sofa reading a
booking telling us she is relaxed with eating the chocolate. The social groups represented
in the advert are women are represented as calm elegant and naughty. In the
advert you find out that the women's friends have took the chocolate so this
represents them as naughty because the voice over says 'who was it this time'
women are also represented to be people who eat chocolate when the time is
right. The tone of the advert is calm and can be seen as formal, this is
because they want to make it come across as the product as something you have
when you are relaxed.
Advert 4: Right Guard
The features this advert contains is speech, there is a
voice over telling you about the product and telling you the slogan. Also it
does not play in real time because it reminds so then he can put everything
right. The target audience for this advert is men and people who play sports,
in the advert it is a male playing golf. It may be also targeted towards anyone
who needs deodorant. The imagery used in the product is something that makes
you more attractive. The product is supposed to make you not sweat and smell
nice during the day, that's why it tells you to put it on in the morning. It
also says it 'will never let you down'. The social groups represented in the
advert are men, and they are represented as people who play sports. Also they
may be represented as careless and people who forget things because he forgot
to wear the 'right guard' in the morning. Also he's represented as confident,
as he's putting his arms up and celebrating when he takes the shot. The tone of
the advert may be seen as funny near the start or light hearted as when he
lifts up his arms everyone drops to the floor because of the smell including a squirrel.
It's a formal advert.
A2 Media Studies G324 Advanced Portfolio Advertising Standards Agency (ASA) Research 1. Who are the ASA? ASA stands for Advertising
Standards Authority.
2. What do the ASA do? They apply
advertising codes; these are written by Committees of Advertising Practice.
They deal with complaints and take action against misleading, harmful or
offensive advertisements.
3. What is the ASA’s
mission? The mission is ‘In all media is legal, decent, honest and
truthful, to the benefit of consumers, business and society.’
4. How
is the ASA funded? It is funded by Advertising Standards Board of Finance (Asbof) and the
Broadcast Advertising Standards Board of Finance (Basbof) 5. What
are the key principles of advertising codes? The Advertising
Codes contain wide-ranging rules designed to ensure that advertising does not
mislead, harm or offend. Ads must also be socially responsible and prepared in
line with the principles of fair competition. These broad principles apply
regardless of the product being advertised. Key principles of the Advertising
Codes include advertising to children, alcohol and gambling, the environment
and financial products.
6. With
regard to advertising regulation, what is pre-clearance? Pre-clearance is ‘making sure that
the adverts are honest before publication or broadcasting on TV. 7. How
many complaints do the ASA need to receive about an advert before deciding to
investigate? One complaint can stop an advert from being shown. Only one complaint is
needed for an investigation. 8. What
might make adverts controversial? On the list of top 10 adverts causing offence
(to be accessed though the BBC link above), do you think the ASA made the right
judgments? Comments briefly on the verdict on each case and weather you think
it was the right response by the ASA.
Paddy
Power - 1,313 complaints
In the advert it may be seen as
offensive to blind people and then may be seen as curtly to animals as a cat is
hit by the ball. On the other hand it also may be seen as just light humour but
considering the mass number of complaints the decision for the advert to be upheld should have been re considered.
Marie Stopes - 1,088 complaints
In this advert it is adverting conception but many
people complained it was advertising abortion, the ASA decided to uphold the
complaints because it didn’t advertise abortion but conception so I agree with
the decision.
Department of Energy and Climate Change - 939
complaints
I think the ASA should not have withdrawn this
advert because it does not affect viewers and only tell the effect if CO2 in a
story tale, on the other hand it may be seen as misleading.
Maritalaffair.co.uk
- 420 complaints
In this advert it could be seen
to encourage affair’s between marriages so that’s why it received so many
complaints, the ASA decided to up hold the complaints, I don’t agree with this
because I think the website is immoral.
John
Lewis - 316 complaints
In this advert you see a dog left
outside in cold snowy and windy conditions people complained that it encouraged
families to leave pets in bad conditions the ASA decided to uphold the
complaints in which I agree with because the message was about Christmas and on
leaving pets outside.
Oven
Pride - 273 complaints
In this advert people complained that
it was sexist because I said "so easy even a man can do it". ASA
ruled the advert took a light-hearted and comical approach to its portrayal of
"traditional" gender stereotypes, and was unlikely to cause serious
or widespread offence. I agree with the decision because it wasn’t seen to
offend anyone.
Irn-Bru
- 204 complaints
In this advert you can see that a man
leads cartoon animals into a butcher and it was seen as ‘it was offensive,
irresponsible and distressing to children’. The advert had a restriction that
it could not be shown during programs where it is aimed at children, with the
restriction the ASA decided not to ban the advert in to which I agree with this
because there is no way it could offend children if it’s not during child
targeted programs.
Cardell
Media - 185 complaints
Complainants said the mailing was
masquerading as personal correspondence and challenged claims being made within
it. The adverts were upheld and were told to change their approach I think this
was the decision because there was need to ban the advert but to change the
approach
Marmite
- 154 complaints
In these two adverts there are two
different ‘political party’s’ there is one what is against marmite and then one
for marmite. There was 154 complaints because of the political approach and
related to racism, denigration and offence. The ASA decided to refer it to
Ofcom and not to uphold complicates but the ASA felt the ads were delivered in
a light-hearted way and therefore were not in breach of the rules. I agree with
the ASA and believe that the advert and wasn’t seen in an offence way and just
in a light-hearted way.
10.Durex
- 151 complaints
In the advert it is advertising
condoms and people complained because they had seen the advert before
11am and in the evening where children may be watching TV and see the adverts. The
complaints were upheld because no explicit sexual scenes or images decided its
existing scheduling restriction, which prevented it from appearing in or around
programmes targeted at children, were appropriate. I agree with the decision
for the ASA to change the time because I think that it should not be shown at
all during times when children may be watching because it may be inappropriate
for them to watch.
